VIDAZOO selects HUMAN to safeguard publishers from traffic fraud across their network and advertising supply chain
A partnership that will usher in better ad ops for everyone.
Tel Aviv and New York — (February 2022) —Vidazoo by Perion (NASDAQ: PERI), a global video monetization technology leader, and HUMAN Security, Inc. (formerly White Ops), the worldwide leader of collective protection against sophisticated bot attacks and fraud, today announced a partnership that will secure publishers from fraudulent traffic and inaccurate video player performance.
The partnership will result in video player performance free from fraudulent traffic. It will also enable publishers to enjoy a transparent and precise performance measurement across their digital assets.
Sophisticated bots pose an increasingly significant threat to large-scale publishers, especially in tier one countries like the US, Canada, and the UK.
By leveraging HUMAN’s MediaGuard, Vidazoo provides publishers with technical evidence of bot traffic's presence (or absence) with industry-leading speed while enhancing user experience.
Vidazoo can detect and mitigate bot activity and prevent bots from affecting inventory quality, protecting publisher's reputation, and increasing advertiser spending.
According to Daniel Slivkin, CEO of Vidazoo, “some publishers may have never dealt with fraudulent traffic before while some consider it to be one of their worst enemies. The biggest issue with such traffic is that publishers directly lose reputation, which may eventually cause a complete loss of their ad accounts. The effect of such an action against a publisher is detrimental. In extreme cases, the damage may be irreversible.
Preserving the quality of traffic and transparency with publishers should be every tech provider’s focus area. Creating and promoting the safe web is the ad tech industry’s responsibility.”
“To sustain its growth, publishers and digital advertisers need a trusted and collectively protected marketplace built through global collaboration and strong partnerships,” said HUMAN Vice President, Product for MediaGuard, Alessandro Pireno. “As a leader in video monetization, Vidazoo’s partnership with HUMAN will enhance both organizations’ capabilities in the fight against cybercrime.”
Today, HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, now offering a suite of products to protect the complete digital customer journey: BotGuard for Applications, BotGuard for Growth Marketing, and MediaGuard. With new partners and enterprises now able to leverage the Human Verification Engine™, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries, and offering their clients collective protection against threat models they have yet to encounter.
HUMAN and MediaGuard are registered trademarks of HUMAN Security, Inc. To learn more about HUMAN’s solutions, please visit www.humansecurity.com.
Vidazoo is a video monetization platform focused on high-end video products for publishers. Vidazoo works with more than 1,000 publishers with a specific focus in North America and Europe. Vidazoo allows publishers to easily create new video monetization placements with tools like the In-Article Video Player, Outstream Video, Video Highlights, and more.
The rapidly changing video market offers limitless monetization opportunities for those who can keep pace. Vidazoo is a partner that helps you to constantly adapt, advance, and save yourself ahead of the curve.
Upgrade to Vidazoo. Visit www.vidazoo.com
HUMAN is a cybersecurity company that protects enterprises and internet platforms from sophisticated bot attacks and fraud to keep digital experiences human. Our modern defense strategy enables internet-class scale and observability, superior detection techniques, and hacker intelligence & takedowns, empowering us to defeat your attackers improving the digital experience for real humans. Today we verify the humanity of more than 15 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.
About Perion Network Ltd.
Perion (Nasdaq: PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive, connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.