Although they are often thought to be extremely beneficial, we uncover the issue with private marketplaces. Dive right in!

As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?

Core Web Vitals for Publishers Are you paying attention to them? Over the last few years, it seems like search engine optimization has been slowly

Ad Standoff | Linear vs. Non-Linear Ads Is one better than the other for publishers monetizing video? For publishers who utilize videos on their websites,

Publishers benefiting from a steadily-increasing yet consistent revenue stream from video content with pre-roll ads is not a rare phenomenon. However, some still have reservations and are not so keen on adding video to their sites for various reasons.

Which Header Bidding Integration is better for you? And is it something you should consider? Header bidding is widely recognized as an effective and advanced

How Video Advertising evolved into Video Monetization And how it affects you as the 21st century Publisher The only thing that is certain in life

The new year is right around the corner, but just before it begins, we wanted to summarize all the cool things we've put together this year.

Cookie deprecation has been pushed to 2023. Does it mean you can sit back and relax? Think again.

Dive into our article and discover the world of Universal IDs, a potential replacement to third party cookies

With video becoming a more powerful medium for knowledge sharing and broadcasting, it has effectively helped publishers diversify distribution channels, improve engagement with their assets, rank better on search engines, and, most importantly, monetize their content. So what’s changed?