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The Issue with Private Marketplaces
The subject of Private Marketplaces (PMPs) is trending once again. Are they worth the hype?
The Issue with Private Marketplaces
Although they are often thought to be extremely beneficial, we uncover the issue with private marketplaces. Dive right in!
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Ad Spend on Video On Demand is Rising
As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?
Ad Spend on Video On Demand is Rising
As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?
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Core Web Vitals for Publishers
Are you paying attention to them?
Core Web Vitals for Publishers
Core Web Vitals for Publishers Are you paying attention to them? Over the last few years, it seems like search engine optimization has been slowly
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Ad Standoff | Linear vs. Non-Linear Ads
Is one better than the other for publishers monetizing video?
Ad Standoff | Linear vs. Non-Linear Ads
Ad Standoff | Linear vs. Non-Linear Ads Is one better than the other for publishers monetizing video? For publishers who utilize videos on their websites,
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Why do Publishers fear Video?
And is the fear really justified?
Why do Publishers fear Video?
Publishers benefiting from a steadily-increasing yet consistent revenue stream from video content with pre-roll ads is not a rare phenomenon. However, some still have reservations and are not so keen on adding video to their sites for various reasons.
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Which Header Bidding Integration is better for you
And is it something you should consider?
Which Header Bidding Integration is better for you
Which Header Bidding Integration is better for you? And is it something you should consider? Header bidding is widely recognized as an effective and advanced
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How Video Advertising evolved into Video Monetization
And how it affects you as the 21st century Publisher
How Video Advertising evolved into Video Monetization
How Video Advertising evolved into Video Monetization And how it affects you as the 21st century Publisher The only thing that is certain in life
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