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The Issue with Private Marketplaces
The subject of Private Marketplaces (PMPs) is trending once again. Are they worth the hype?
Although they are often thought to be extremely beneficial, we uncover the issue with private marketplaces. Dive right in!
Read moreAd Spend on Video On Demand is Rising
As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?
As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?
Read moreCore Web Vitals for Publishers
Are you paying attention to them?
Core Web Vitals for Publishers Are you paying attention to them? Over the last few years, it seems like search engine optimization has been slowly
Read moreAd Standoff | Linear vs. Non-Linear Ads
Is one better than the other for publishers monetizing video?
Ad Standoff | Linear vs. Non-Linear Ads Is one better than the other for publishers monetizing video? For publishers who utilize videos on their websites,
Read moreWhy do Publishers fear Video?
And is the fear really justified?
Publishers benefiting from a steadily-increasing yet consistent revenue stream from video content with pre-roll ads is not a rare phenomenon. However, some still have reservations and are not so keen on adding video to their sites for various reasons.
Read moreWhich Header Bidding Integration is better for you
And is it something you should consider?
Which Header Bidding Integration is better for you? And is it something you should consider? Header bidding is widely recognized as an effective and advanced
Read moreHow Video Advertising evolved into Video Monetization
And how it affects you as the 21st century Publisher
How Video Advertising evolved into Video Monetization And how it affects you as the 21st century Publisher The only thing that is certain in life
Read more2021 Wrap Up
A fresh off the press summary of 2021
The new year is right around the corner, but just before it begins, we wanted to summarize all the cool things we've put together this year.
Read moreHow Publishers can diminish revenue loss due to deprecation of cookies in 2022
And what can you do to make sure your revenue flow stays steady post deprecation
Cookie deprecation has been pushed to 2023. Does it mean you can sit back and relax? Think again.
Read moreAre Universal IDs the right solution for you?
And what are they in the first place?
Dive into our article and discover the world of Universal IDs, a potential replacement to third party cookies
Read moreWhy did Video become the most significant revenue stream for digital publishers?
Video is a successful part of every profitable revenue generation plan. But why? Let's explore!
With video becoming a more powerful medium for knowledge sharing and broadcasting, it has effectively helped publishers diversify distribution channels, improve engagement with their assets, rank better on search engines, and, most importantly, monetize their content. So what’s changed?
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